Having a strong personal brand is so important in today's fast-paced and highly competitive world. Knowing what you stand for, represent and are good at is super valuable for yourself and for others to get a better sence of who you are and what you do.
So today I'm sharing 6 steps to take to build your personal brand. I've created questions you can ask yourself to help build your brand and I made them mainly online-based since having an online presence is a must, especially when talking about a brand.
Here's how to build your brand:
Here's how to build your brand:
1. What Is Your Story & Voice
Think about who you are and what you have to tell to people. What type of voice to you use to say it? Is it humorous, sad, sarcastic or something else? Your voice should be recognisable and come through in all of our sayings / writings.2. What Are Your Strenghts & Values
Focus on what you're really good at and master it until you become the best. Also think of what you stand for and what you are totally against of. Make sure you do everything according to your core values.3. What Are Your Goals & Vision
What's the higher purpose of you, of your brand? Know where and who you want be in 1 / 5 / 10 years and have a clear vision of how you're going to get there.4. What Kind Of Value Do You Offer
What is it that your the best at? Why should people want to listen to you and consume your brand? Focus on what you give to others instead of what you can get in return.5. Who Is Your Target Audience
Who are the people that are into your brand? What are they like, where they live, how old are they, what kind of a lifestyle they live? Think of that and target your brand to be suitable for them.6. What Is Your Overall Style
If you've figured all the above points out, you need to have a style that matches your brand and represents all your values and goals and voice and is the same on all your platforms, including social media channels. People should be able to see the same pattern and get the same emotions and a sence of who you are from everywhere you are.
Tugeva isikliku brändi ja nime omamine on tänapäeva kiirelt muutuvas ja konkureerivas ühiskonnas ülioluline. Teadmine, mille eest sa seisad, mida sa esindad ning milles sa hea oled, on kasulik nii sulle endale kui ka teistele inimestele, kes soovivad teada, kes sa oled ja millega sa tegeled.
Seepärast jagan teile täna 6 sammu oma isikliku brändi loomiseks. Keskendusin neid samme kirja pannes küsimustele, mis aitavad sul oma brändi eelkõige just veebis luua, sest hetkel on seal pildis olemine kõige olulisem. Siin aga nüüd viisid, kuidas endast brändi ehitada:
Seepärast jagan teile täna 6 sammu oma isikliku brändi loomiseks. Keskendusin neid samme kirja pannes küsimustele, mis aitavad sul oma brändi eelkõige just veebis luua, sest hetkel on seal pildis olemine kõige olulisem. Siin aga nüüd viisid, kuidas endast brändi ehitada:
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